Case study · Rhea Kapoor
From dashboard to decision: Fieldnote’s growth review
How a small analytics team turned a weekly reporting ritual into a sharper decision loop.
Problem
Too many charts, too few decisions.
Approach
Map metrics to owners and moments.
Outcome
A faster, clearer weekly review.
The story
The team started with a familiar problem: too many charts and too few decisions. They mapped each metric to a decision owner, removed low-signal views and added a short narrative review before every leadership meeting.
Tools used
SQL · Power BI · Structured interviews · Decision memos